Email Marketing 2020: All you need to know

Posted on

So far email marketing is the most profitable direct marketing tool and this makes it a vital pillar of any digital marketing strategy. Failure to include email marketing into your digital marketing strategy would be unwise, having the potential ROI in mind. Various sources include that with an ROI of 42:1 (based on different industries), […]

Mature your E-business with Microsoft Dynamics 365 Business Central integration

Posted on

We joined forces with Softera Baltics, the leading Microsoft Dynamics partner in the region. The seamless integration between Microsoft Dynamics 365 Business Central will bring your eCommerce site a boost. Haven’t got one, or your eStore doesn’t match expectations of the customers anymore? No problem: we’ll provide you with a sleek, modern, and technically sound […]

All You Need to Know Before Updating to the PrestaShop 1.7.7

Posted on

Technical capabilities and user expectations grow higher with every version update. That’s part of the technology-based business reality.  According to PrestaShop, the latest version of PrestaShop is by far the one that will significantly impact your store’s commercial success. We share our insights on how PrestaShop changes might improve the store’s performance and customers’ experience. Improved […]

Little details that make a difference toward more eco-friendly shopping

Posted on

Millennials are pushing brands to become socially and environmentally responsible. It’s easy to understand why the term ‘eco-friendly packaging’ is clearly more than a buzzword. Incorporating the enviro-friendly approach in your brand’s operations is no longer an option – it’s a necessity. While we can’t claim it for sure that this shift towards social responsibility […]

Benefits of One-Page Checkout

Posted on

The checkout page is arguably one of the most important elements of an eCommerce site. It is best compared to a road that leads a shopper to complete his/her journey at your site.  If the road is too long and difficult – your customers will possibly abandon it in the middle or after the first […]