A/B testing is a way of comparing two versions of the same e-shop to see which produces better results. With A/B testing, two different versions of a page are shown to two similar sets of visitors at the same time. Eventually, the version that performs more effectively and produces a
Early registration is already available on our Eventbrite page. Be sure to secure your place in this Meetup as the number of participants is limited!
On November 15, we invite all business, e-commerce enthusiasts and professionals from Baltic region to the first official PrestaShop conference in Kaunas, Lithuania. Well-known business executives and
Website speed is one of important things to keep in mind when you‘re trying to improve your webshop and its overall experience. Infact, it‘s so important that every second delayed when loading your website results in:
• Fewer page visits
• Decrease in customer satisfcation
• Loss in sales
Metrics like these
Last month we wrote about improving SEO of your e-store pages from PrestaShop Dashboard. Since we got some positive responses, we have decided to provide some practical SEO advice on another, very important part of your PrestaShop store – products. It might take some time to make everything right for
Since the e-commerce market is gradually developing further, many valuable features are being created for merchants and customers, to enrich their online experience. Through PrestaShop, one can access a plethora of modules, extending and upgrading your e-commerce presence. But since there are so many of choices out in the
Every time we visit an e-shop, the first thing that meets the eye is whether the website is easy to use or not. This is usually decided by many other functionalities, which are present in the website. With PrestaShop, it becomes easier to manage which functionalities should be in the
Every e-store nowadays focuses marketing and SEO is a huge part of it. SEO is responsible for bringing in organic traffic, promoting your brand and helping with overall sales activities. Even though being professional in this field takes years of studying and practice, you can however, ensure that your store
Dear PrestaShop community,
On behalf of whole Invertus team, I would like to congratulate all PrestaShop community including agencies, industry partners, ambassadors, merchants as well as developers, translators and other contributors with a big new step - PrestaShop together with Invertus stepped in Scandinavian and Baltic regions recently.
Everyone loves intuitive, convenient and user-friendly designs and when it comes to PrestaShop, all of this can be easily achieved. With the help of many modules, any user can customize their e-shop to fit their exact needs in the best way. Since there are so many modules available in the
The easiness of creating an e-shops has brought a lot of competition since everyone can have it at this time. Nevertheless, having an e-shop doesn’t mean having a sustainable business that sells well. You can spend a bunch of money on promotion, bringing in traffic, but that doesn’t mean that