Grow your eCommerce: successfully handle the Black Friday shopping surge!

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Despite rapidly sprouting out during the lockdown, the eCommerce markets across Estonia, Latvia and Lithuania still lag behind the global industry average, signaling there’s plenty of business value to unlock. Yet certain shifts became permanent. Black Friday online shopping is one of them, and it’s growing in significance every year. With the returning restrictions to […]

Infographic: Improve your eStore for Holiday Season

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2020 eCommerce holiday sales are expected to increase 25%-35% compared with 14.7% in 2019 (Deloitte). It’s no surprise that this season could set sales records. Take a look into our infographic with few recommendations to help you prepare your eCommerce businesses. Subscribe to receive the latest eCommerce trends & insights ​ Read more about eCommerce […]

Email Marketing 2020: All you need to know

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So far email marketing is the most profitable direct marketing tool and this makes it a vital pillar of any digital marketing strategy. Failure to include email marketing into your digital marketing strategy would be unwise, having the potential ROI in mind. Various sources include that with an ROI of 42:1 (based on different industries), […]

Mature your E-business with Microsoft Dynamics 365 Business Central integration

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We joined forces with Softera Baltics, the leading Microsoft Dynamics partner in the region. The seamless integration between Microsoft Dynamics 365 Business Central will bring your eCommerce site a boost. Haven’t got one, or your eStore doesn’t match expectations of the customers anymore? No problem: we’ll provide you with a sleek, modern, and technically sound […]

All You Need to Know Before Updating to the PrestaShop 1.7.7

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Technical capabilities and user expectations grow higher with every version update. That’s part of the technology-based business reality.  According to PrestaShop, the latest version of PrestaShop is by far the one that will significantly impact your store’s commercial success. We share our insights on how PrestaShop changes might improve the store’s performance and customers’ experience. Improved […]

Little details that make a difference toward more eco-friendly shopping

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Millennials are pushing brands to become socially and environmentally responsible. It’s easy to understand why the term ‘eco-friendly packaging’ is clearly more than a buzzword. Incorporating the enviro-friendly approach in your brand’s operations is no longer an option – it’s a necessity. While we can’t claim it for sure that this shift towards social responsibility […]