How do data privacy changes affect eCommerce?

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Unprecedented levels of volatility, uncertainty, and complexity shape our today’s life. The COVID-19 pandemic changes how we work, travel, communicate, shop, and learn. Digital technologies have given people tremendous transparency, choice, and convenience, yet they exposed us to plenty of threats. Security issues will have a huge impact on which of the new digital habits […]

Grow your eCommerce: successfully handle the Black Friday shopping surge!

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Despite rapidly sprouting out during the lockdown, the eCommerce markets across Estonia, Latvia and Lithuania still lag behind the global industry average, signaling there’s plenty of business value to unlock. Yet certain shifts became permanent. Black Friday online shopping is one of them, and it’s growing in significance every year. With the returning restrictions to […]

Email Marketing 2020: All you need to know

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So far email marketing is the most profitable direct marketing tool and this makes it a vital pillar of any digital marketing strategy. Failure to include email marketing into your digital marketing strategy would be unwise, having the potential ROI in mind. Various sources include that with an ROI of 42:1 (based on different industries), […]

Mature your E-business with Microsoft Dynamics 365 Business Central integration

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We joined forces with Softera Baltics, the leading Microsoft Dynamics partner in the region. The seamless integration between Microsoft Dynamics 365 Business Central will bring your eCommerce site a boost. Haven’t got one, or your eStore doesn’t match expectations of the customers anymore? No problem: we’ll provide you with a sleek, modern, and technically sound […]